We often hear the refrain: “the same ten people are the only ones to get involved in planning.” We all know that there are many more people in your town who have a wealth of knowledge and energy that would be a boon to your community planning efforts. So, how do you figure out who, how to reach them, and what they might bring to your project? We’ve found that conducting community network analysis is key to uncovering hitherto unrecognized potential and talent.