Biddeford Downtown Master Plan

Launch Project Slideshow

Biddeford Downtown Master Plan Biddeford, Maine

Biddeford, Maine is poised between a hardscrabble past and a hopeful future. This old mill city has been on decline for decades with the last textile company closing in 2009. Faced with stagnant population growth and limited job opportunities, the City has been working to reinvent itself.

The Heartworks Downtown Master Plan project aims to accelerate this revitalization and engage the City’s distinct neighborhoods to take ownership for the City’s future. Using storytelling, neighborhood meetings and community forums, citizens are reexamining their core values and setting new goals for the future.

Read this NADO article about youth engagement in Biddeford >
Read the Biddeford Heartworks Case Study >


For practical purposes, Biddeford is actually three cities: the aging downtown with its monolithic mills, the University of New England campus four miles to the east, and the wealthy summer enclaves along the Atlantic shore. For many years, these three places have operated in isolation from each other and, as recently as the late 1990s, the coastal area considered seceding from the rest of the City.

The diverse communities are finally collaborating on economic and cultural redevelopment, and today—for the first time in 100 years—Biddeford’s economy is growing. More than one million square feet of mill space is being developed for mixed use, and Biddeford’s designation as a Main Street Maine community has resulted in substantial public and private investment. Vibrant and growing entrepreneurial and artist communities are providing new creative energy.

In 2008, the City of Biddeford and Heart of Biddeford (the local Main Street organization) came together to work on a downtown master planning project, which was selected to be one of the Foundation’s four Heart & Soul™ Community Planning initiatives. As the local partners develop and implement a Downtown Master Plan, their greatest challenge will be improving living conditions and cultural viability without displacing the traditional core of the community.


The Project kicked off with a variety of storytelling activities. Three storytelling fellows from the Salt Institute of Documentary Studies gathered community stories as a way to highlight what makes Biddeford unique and a city to celebrate.

The Project also engaged high school students to gather stories from their family members and peers. The Project established a presence at traditional community events and captured additional stories through “HeartSpots”, a project where residents used cell phones to call a number and record stories related to specific downtown sites.

The storytelling culminated with a community screening of the storytelling work in October 2009. Approximately 250 people took part in the storytelling phase, from high school students to former mill workers to new downtown business owners. Five community values emerged from the many stories:

  • Good for Families: Biddeford is a good place to raise a family.
  • History is Important: Biddeford’s past social and economic activity still influence the culture today.
  • Diversity is a Plus: Different kinds of people, distinctive neighborhoods and diverse landscapes make Biddeford an exciting place to visit and live.
  • Biddeford is Making a Comeback: The future holds promise for Biddeford.
  • Great Small Town Feel: Townspeople like knowing their neighbors.

The Project then hosted over 30 neighborhood meetings in different parts of the City to validate the community values and gather people’s concerns and hopes for downtown. Rather than relying on outside expertise, over 35 local facilitators were trained, including high school and University of New England students, to run the meetings. Over 300 people participated in the meetings from all parts of the City. This phase culminated with a citywide forum where about 100 people prioritized seven focus issues to address in the Master Plan:

  • Address public safety
  • Improve downtown appearance
  • Increase downtown activity
  • Engage youth in downtown
  • Create vibrant downtown business environment
  • Improve public infrastructure
  • Preserve natural resources

The Project then hosted a series of workshops focused on identifying actions to address the seven issues. Each of these workshops attracted about 30 participants who discussed possible next steps. These workshops culminated in a community-wide forum where about 80 participants used keypad polling to vote on the top actions to pursue. The local Advisory Council is now in the process of soliciting additional input on the priority actions and working towards a draft Master Plan, which is anticipated in May 2011.


Heart of BiddefordCreated in 2005, Heart of Biddeford (HoB) is a non-profit organization dedicated to revitalizing Biddeford as a Main Street community. HoB builds partnerships among Biddeford’s business community, property owners, residents, government, and service organizations, and helps the City’s downtown area become more of a destination. With a diverse board from the local community, Heart of Biddeford is well positioned to help unite the different sectors of Biddeford and build consensus on community development initiatives.

City of Biddeford, METhe City of Biddeford is governed by a mayor, city manager, and city council, but many of its activities are carried out or supported by the numerous active groups that operate within the City. Several city departments coordinate closely on development and planning initiatives, including offices of Community Development, Economic Development, Health and Welfare, and Planning.