Wednesday, May 11, 2011, 1:00-2:00 p.m., EDT

Who’s really in your community? If you want to tap into your citizens and tap into a shared vision, it’s critical to start by understanding the community and the best ways to reach people. This understanding can help you build a plan for communicating throughout the process. We’ll introduce some strategies for learning about your community and its citizens and identifying the best ways to communicate with them. Theresa Worsham of Golden, Colorado will highlight challenges and successes from Golden Vision 2030’s communications and outreach efforts.

This call is designed for a general audience and will be useful to people and communities not interested in the RFP.

Resources

• Call Notes
• Cornerstones blog post, "Knowing and Reaching Your Community"
• Community Network Analysis (how-to activity)
• Outreach and Communications (quick guide)
• Golden Vision 2030 project page

Podcast

Listen to a recording of the call

Speakers

• Theresa Worsham, Sustainability Coordinator for the City of Golden, Colorado
• Emily Crespin, Communications Associate at the Orton Family Foundation
• Alece Otero, Senior Associate for Rocky Mountain Projects at the Orton Family Foundation

Call Agenda

• Conducting a community network analysis
• Matching communications needs to media channels
• Developing persuasive messaging
• Creating a communications plan
• Tracking and evaluating communications success
  

Return to the complete Unlocking Heart & Soul Conference Call series schedule. Please note that you must register separately for each call.