The Center for Rural Entrepreneurship shared its list of top reads of 2014. Included on the list is the Community Heart & Soul™ Field Guide recommended by Erik Pages, a CRE fellow and president and founder of EntreWorks Consulting, an economic development and policy development firm who said: "This is an excellent guide to strategic planning and community building for small towns."
Thank you Erik! Lots of great reads to add to our holiday wish lists!
Here are the center's Top 12 Recommended Reads of 2014:
Recommended by Erik Pages, EntreWorks Consulting and Center Fellow: The Tyranny of Experts by William Easterly. While the book is mainly about international development issues, it's a useful caution that economic development is about individual choice and empowerment - not the latest scheme from so-called "experts."
Recommended by Don Macke: Where Good Ideas Come From by Steven Johnson. This book provides both a framework for exploring the innovation process and wonderful stories of innovation. Check out Johnson's program on Public Broadcasting.
Recommended to Deb Markley by Angela Lust, Amarillo Area Foundation: The Boy Who Harnessed the Wind by William Kamkwamba and Bryan Mealer. This book is a true story of innovation under the most challenging circumstances. Inspiring!
Recommended by Erik Pages, EntreWorks Consulting and Center Fellow: Community Heart & Soul Field Guide by the Orton Family Foundation. This is an excellent guide to strategic planning and community building for small towns.
Recommended by all Center staff: The Good Jobs Strategy - How the Smartest Companies Invest in Employees to Lower Costs and Boost Profit by Zeynep Ton. This book provides great case evidence that the race to the bottom need not be the rule as businesses struggle to be competitive.
Recommended by Don Macke: Owning Our Future - The Emerging Ownership Revolution and Journeys to a Generative Economy by Marjorie Kelly. For those of us engaged in entrepreneurship as a means to better economies, this is a must read.
Recommended by Erik Pages, EntreWorks Consulting and Center Fellow: Fueling Up—The Economic Implications of America's Oil and Gas Boom by the Peterson Institute, an economic impact study of shale energy. Not the most scintillating read, but great data that encourages us to be cautious and realistic about the "shale energy revolution."
Recommended by Travis Starkey, a millennial and educator in eastern North Carolina: "Creative Class Counties and the Recovery." This Daily Yonder article shows the value of the "creative class" to the economic recovery in some parts of rural America.
Recommended by Don Macke: The End of the Suburbs by Leigh Gallagher. This book provides interesting insight on the changing spatial demographics in the United States.
Recommended by Deb Markley: Sources of Economic Hope: Women's Entrepreneurship. This Kauffman Foundation research report suggests why accelerating women's entrepreneurship might be the best thing we can do for the U.S. economy.
Recommended by Don Macke: The Coming Jobs War by Jim Clifton. This book provides insight from the Chairman of Gallup and their unique international view of global competition.
Recommended by Don Macke: What Then Must We Do? - Straight Talk About the Next American Revolution by Gar Alperovitz. Rooted in the value that economies exist to meet the needs and dreams of residents, this book provides insights worth considering as we engage in economic development.
In Laconia, New Hampshire, residents have been busy imagining the future of their lakeside city. They’ve weighed in at pop-up parks. They’ve shared their ideas on drink coasters and sticky notes, and over 100 turned out for a community meeting to voice their opinions about what matters most for their city.
Re-Imagine Laconia, got underway this summer. The objective of the Community Heart & Soul™ project here is to identify community values and use those values to inform a revision of Laconia’s Master Plan. Partners in Re-Imagine Laconia are NH Listens, a nonprofit devoted to fostering community engagement, the New Hampshire Charitable Foundation, and Orton.
“It’s been amazing to reach out to such a broad cross section of local residents in new ways. There is definite pride of place in Laconia from the Weirs to Lakeport to Downtown. Re-Imagine Laconia is getting residents to think about what matters most about their city,” said Shanna B. Saunders, director of Planning, Zoning and Code Enforcement in Laconia.
Laconia is a small city (pop. 17,060) in central New Hampshire distinguished by the four bodies of water that either border the city or are within city limits—Lake Winnipesaukee, Paugus Bay, Lake Opechee, and Lake Winnisquam. The natural beauty of the lakes and surrounding mountains draws visitors and seasonal residents making tourism important to the Lakes Region’s economy.
Like many New England mill towns, Laconia, once a regional hub of industry and commerce, has seen its economy erode over the years. Commercial development outside its borders, the seasonality of tourism, and an unemployment rate that is twice the state average have all posed challenges.
Laconia is in Phase 2 of Heart & Soul, which is about discovering what the community cares about—its shared values. In addition to face-to-face interviews, organizers have gathered input in a number of creative ways including transforming parking places in high-traffic areas into pop-up patios and printing up drink coasters that asked, “How would you Re-Imagine Laconia?” The drink coasters were distributed to local restaurants and shared by residents at their backyard barbeques. So far, revitalizing the downtown area and Weirs Beach neighborhood are themes, as is fostering vibrant businesses and supporting entrepreneurs through services such as an incubator for food-related enterprises.
In October, NH Listens facilitated a meeting that was attended by 100 residents, nearly four times the typical public meeting turnout in Laconia. Attendees were divided into groups with the goal of having a conversation related to:
When each group reported out, several themes were clear, said meeting facilitator Bruce Mallory, director of NH Listens.
“It was very gratifying to support this community conversation and watch the ideas emerge from the participants who came from all walks of life to express their own views and hear from their neighbors,” Mallory said. “The converging themes of affirming a positive image of the city, enhancing economic development (especially through engagement of younger professionals), strengthening social ties, and taking advantage of the area’s natural resources will provide the city with a clear roadmap for renewing its master plan.”
Watch a video about Laconia's launch:
Here at the Orton Family Foundation we love small towns and we know that each town’s uniqueness is what makes it special. That’s why our signature Community Heart & Soul™ method of community planning and development puts local character front and center.
To celebrate small town places, and small town people, we’d like to invite you to join our #MyTownMatters photo contest. Each week, through November 25, we’ll draw one lucky winner of a $25 gift card to the Vermont Country Store!
All you need to do is take a selfie, or have someone snap a pic of you, in your favorite spot and share it with us via social media using #MyTownMatters. You can use Tumblr, Twitter, Facebook, Pinterest or Instagram. For us to see the post it needs to be public. You can also email your image to: firstname.lastname@example.org.
For inspiration, here are Orton staffers reading the Community Heart & Soul Field Guide in their favorite local spots!
Find all the #MyTownMatters photos along with our Official Rules at http://Mytownmatters.tumblr.com.
We look forward to seeing your photo!
It can be hard to put into words—the magic that happens when Community Heart & Soul™ takes hold in a town.
Sometimes we refer to “it” as the secret sauce. “It” is also the tipping point when people go from focusing on what’s wrong with their town to seeing what’s possible. “It” is when a developer senses that good things are happening in a place and decides to invest in a vacant building downtown. “It” is when a longtime resident realizes her town is worth her time and runs for city council. “It” is when storytelling builds a bridge to a group that has traditionally been isolated.
“It” is Community Heart & Soul.
The transformative power of Community Heart & Soul can be tough to describe, but the steps to get there are now clearly spelled out in our new Community Heart & Soul™ Field Guide.
After nearly a decade of listening, learning, refining, and listening some more, with our staff on the ground in small towns in New England and the Rocky Mountain West, the Orton Family Foundation is ready to share with you our field-tested method that leads to stronger towns.
Our Field Guide, available as a free download, spells out step-by-step how to inspire residents to shape the future of their communities, based on what matters most to them.
We know it works. We’ve seen the results. Here are a few examples:
The Community Heart & Soul approach sets the stage for new leaders to emerge. Liz Subin, former coordinator of Essex Heart & Soul, decided to run for state legislature in Vermont. Golden, Colorado City Councilor Saoirse Charis-Graves never envisioned herself running for office until Heart & Soul helped her see how she could make a difference.
This is a small sample of the positive results that illustrate the transformative power of Community Heart & Soul. Maybe your town is next.
To learn more, please join us for a free Heart & Soul Matters talk, Community Heart & Soul: Building a Blueprint for Successful Small Towns from 4-5 p.m. Eastern on Wednesday, Nov 5. You’ll hear from me and Director of Programs Alece Montez-Griego with an overview of the approach. Heart & Soul veterans Mike Bestor, city manager, Golden, Colorado, and Delilah Poupore, executive director of Heart of Biddeford, will also be on hand to discuss how Heart & Soul has strengthened their towns. Click here to learn more and register.
Meantime, whether you are a city planner, elected official or a resident concerned about your town’s future, I hope you will take a moment to download the Field Guide and start the conversation about strengthening the social, cultural and economic vibrancy of your town.
The Orton Family Foundation is partnering with a community foundation in Ohio to bring Community Heart & Soul™ to the Midwest. Orton’s first partnership in the region is also a first for a model of delivering Community Heart & Soul™ in collaboration with community foundations.
Orton will work in tandem with the Findlay-Hancock Community Foundation of Findlay, Ohio, to bring Community Heart & Soul to one town in Hancock County in the coming year. The selected town will undertake a Heart & Soul project that will include training the community foundation in the Heart & Soul method. The community foundation will then take the lead in bringing Orton’s signature barn-raising approach to community development to towns throughout the northwest Ohio county.
“The partnership with the Findlay-Hancock Community Foundation furthers Orton Family Foundation’s goal of bringing this proven method of community planning to towns and small cities in new regions of the country,” said David Leckey, executive director of the Orton Family Foundation. “Partnering with an organization that knows the towns, and the people who live in them, allows Heart & Soul to provide a solid base for creating the transformation that happens when residents actively participate in discovering common cause and make decisions guided by what matters most to their community.”
Rural Hancock County (pop. 74,782, including Findlay pop. 41,202) is in northwest Ohio, about 50 miles south of Toledo. The county is comprised of 10 villages varying in population from approximately 200 to 1,600 that lie within 17 townships.
The project is funded by a two-year, $136,420 grant from the community foundation along with staff support from Orton and the community foundation. Total anticipated project costs are $396,450, which includes the staff support. The selected community will be eligible for training, technical assistance and up to $130,000 and will contribute 1,500 hours of volunteer time as a match.
“We are looking forward to working with the Orton Family Foundation to bring Community Heart & Soul to Hancock County. Supporting our rural villages is a priority of the Findlay-Hancock Community Foundation and we view Heart & Soul as a way to empower residents, enrich the towns and ensure a vibrant future for them,” said Gwen Kuenzli, Findlay-Hancock Community Foundation board member and chair of the ad hoc committee that researched the program.
The Essex, Vermont Heart & Soul team wrapped up its two-year initiative and was organizing to go to work on projects that came out of the process when a call came in from the town’s selectboard. A citizen’s advocacy group wanted to change the way the town’s budget was voted on, altering a time-honored tradition of voting on budgets at an annual gathering called Town Meeting.
Like most towns in Vermont, Essex residents vote on town budgets by voice at annual meetings held the second Tuesday in March. Town Meeting is a distinctly New England tradition that typically involves a pot luck meal, and it’s not unusual to hear the tick of knitting needles while debates unfold over whether to buy a new fire truck or to increase the budget for sand and salt to keep roads passable in the winter.
Budget to Ballot, as the citizens’ group is named, argues that only a small percentage of residents attend Town Meeting and that changes are sometimes made at the meeting just before the vote without a full public debate. Last year’s meeting was attended by 261 residents. There are 15,808 registered voters in the town. Budget to Ballot proposes debating the budget at Town Meeting and voting on it by secret ballot the next month when the school board budget is also voted on by ballot.
Rather than rush the controversial issue to a vote in November, the selectboard saw an opportunity to capitalize on Heart & Soul of Essex’s community building know-how.
Max Levy, chairman of the selectboard contacted Liz Subin, who was co-coordinator of Heart & Soul of Essex and now co-chairs the Legacy Board that is carrying on the action plan of the Heart & Soul project that wrapped up in February. He asked Subin if Heart & Soul could facilitate a community conversation on voting in Essex.
Subin was eager to put Heart & Soul right back to work engaging voters across the town, with one caveat. Budget to Ballot organizers had to be willing to go along with a process that wasn’t working toward a specific outcome, but, rather, gauging the community’s stance on how best to proceed. Budget to Ballot advocates agreed.
With a $5,000 grant from the town matched by Orton Family Foundation, Heart & Soul was dispatched to both educate citizens about voting and consider several possible scenarios for the future from not changing anything to installing a representative form of Town Meeting where delegates would attend from specified districts to eliminating Town Meeting.
“It felt like a really organic move from framing our values to identifying what matters for people living here and taking that and applying it to an issue,” said Liz Subin, who was co-coordinator of Heart & Soul of Essex and is now co-chair of the Legacy Board carrying on the work of Heart & Soul. “I felt really encouraged that Max thought about us to take this process from a place of battle and us against them and to a place of ‘let’s work together.’ To me that’s what Heart & Soul is all about.”
Heart & Soul is scheduled to report findings and make recommendations in December. Stay tuned.
When two cities in Maine got together to do some regional marketing the co-branding effort was a milestone in cross-city collaboration. There was just one problem: Which city should be named first, Saco or Biddeford? The issue was raised at every focus group.
“It always came up. Was it Biddeford and Saco or Saco and Biddeford?” said Delilah Poupore, executive director of Heart of Biddeford, the organization in charge of Biddeford’s Main Street Maine program. “There were feelings about that. There were traditions about that.”
The consultants hired to work with the two cities issued an ultimatum. Before any marketing could happen the cities had to solve the naming problem and solve it in one sentence.
The solution: acknowledge the divide and move past it. Here’s how the brand statement summed it up: “We are Biddeford and Saco, Saco and Biddeford: one dynamic place, no matter how you say it.” A creative graphic captured the theme as well, and the towns can reverse the order as they see fit.
More than symbolic, the logo represents a new chapter for the two cities, separated by a river and a history of division rooted in the nineteenth century. Biddeford was home to textile mills and workers. Saco was where the mill owners and managers lived.
Much has changed over the years. Biddeford’s downtown is beginning to revive, and Saco’s downtown felt the pinch of recession creating a leveling effect of sorts. In Biddeford the pump was primed by a two-year Community Heart & Soul™ project and subsequent master plan that spelled out goals for the community, one of which was more marketing.
That gave the town the green light to pursue a partnership with Saco and to get funding to do it, Poupore said
The co-branding couldn’t have happened had the communities not been ready, said Ben Muldrow, principal with Arnett Muldrow and Associates, consultants on the project.
“Had a group of marketers from South Carolina come in and told them they should blend their names, we probably would have been run out,” Muldrow said. “The two towns have strong leaders, great organizations, and an exciting future.