When it comes to community engagement, high-tech tools and complicated processes often take center-stage, but Heart & Soul communities find that successful engagement comes from the simple act of connecting with residents to learn why they love their town.
As part of the Heart & Soul Talks series, three speakers joined Orton Family Foundation on January 26 to talk about successful community engagement. Their strategies weren’t traditional—block parties, living room conversations, and soccer tournaments—but they got results.
Jim Bennett, city manager in Biddeford, Maine, and past president of International City/County Management Association (ICMA), emphasized the importance of community pride in garnering engagement.
“People love where they live—they want to be proud of their hometown. Having pride in the community is a powerful motive,” he said.
He should know. For years, Biddeford’s moniker “Trash Town” overshadowed its best assets—historic downtown buildings, affordability, family friendliness—preventing positive growth and investment. Community Heart & Soul® helped the whole community rediscover those things that make Biddeford a great place to live, restoring pride and spurring action to clean up downtown. Today, commercial real estate values in downtown have averaged a 60% increase in value since 2014, residential values are up by 12%, and 1.6 million square feet of previously abandoned mill space is almost full.
This remarkable turnaround began with community engagement.
“There is something special in every community. The challenge is to find what that is—the heartbeat, why people care,” he shared.
In Biddeford, that challenge was met through conversations between residents—activities like youth interviews with their grandparents, a storytelling hotline, neighborhood meetings, and listening to Franco elders at the local Franco-American festival.
In contrast to Biddeford, Golden, Colorado, wasn’t struggling when it embarked on Heart & Soul in 2010, and it has only grown more prosperous since. Community engagement that included block parties with bouncy castles, hotdogs, and opportunities for citizens to connect with city staff were at the heart of the process. The result was a set of guiding principles that have stood the test of time.
Seven years later, the city is still seeing positive results, and the culture of citizen engagement, confidence in government, and a welcoming community has been verified by the National Citizen Survey and the Gallup Well-being Index.
Mike’s favorite tip for engagement comes from another town, Paonia, Colorado, where the Heart & Soul Team used bar coasters to collect input from 30-somethings at the local brewpub.
Kirsten Sackett, director of community development in Ellensburg, Washington, first experienced the benefits of Community Heart & Soul while working in Cortez, Colorado. She is leading a similar effort in Ellensburg, starting with deliberate outreach to community members. Kirsten and her staff are reaching residents in unlikely places, at least for city government. One of their first steps was a local soccer tournament, where they connected with parents during games. On the importance of intentional communication, Kirsten recommends, “Go to the places where people are most familiar, where people are available, and where trust can be built.”
Hear more from Jim, Mike and Kirsten in the Heart & Soul Talks recording: https://soundcloud.com/ortonfamilyfoundation/heart-soul-talks-strengthen-your-community-through-engagement.
Many small towns throughout the United States are engaging young people in planning and community development projects in a variety of creative ways. By recognizing and valuing the tremendous energy and optimism students bring to local development efforts, these communities are building stronger and more lasting bonds between young people and their hometowns, which is particularly important in small places that are seeing their youth migrate away after high school.
Biddeford, Maine, provides a useful case study of how students can be genuinely involved in a wider community visioning process while also gaining a new appreciation for the history and potential of their hometown.More
This was originally published by Sandy Heierbacher, Director of NCDD. The Foundation is proud to re-post Sandy’s recent announcement of a national initiative to make more meaningful, broad citizen engagement the law, rather than the exception. NCDD and the Deliberative Democracy Consortium (DDC), two members of CommunityMatters Partners, are part of the working group that conceived and developed the initiative.
Most laws that govern public participation in the U.S. are over thirty years old. They do not match the expectations and capacities of citizens today, they pre-date the Internet, and they do not reflect the lessons learned in the last two decades about how citizens and governments can work together. Increasingly, public administrators and public engagement practitioners are hindered by the fact that it’s unclear if many of the best practices in participation are even allowed by the law.More
Boston is changing rapidly, by-and-large for the better. There are cranes everywhere. Our population is growing. We’re revitalizing old neighborhoods and building new ones. But, as even expert planners acknowledge, artists and young adults recently out of college can’t afford to live and work here. My neighborhood has lost its middle class.
There are public housing units, high-end condos and expensive single-family residences, but very little in between. Elsewhere, preservationists struggle to save historically important neighborhood buildings while others bemoan the lack of cutting-edge architecture.
I enjoy thinking about how cities grow and change. I keep up to date on the Boston Redevelopment Authority’s (BRA) latest decisions, have weighed in on development proposals in neighborhood forums, and served on a “citizen advisory committee” when the BRA rezoned a broad swath of my neighborhood.More
On August 28, 2011, US Route 100 leading into the mountain town of Rochester, Vermont simply ended. And so did every other road leading in and out of town. That was the day Tropical Storm Irene washed away roads and bridges and homes throughout the region, leaving 13 towns cut off from the outside world. It was hours before anyone managed to get in or out of Rochester, and even then only by ATV and on foot. It was days before most people could communicate with anyone outside of town. It was weeks before power was restored and roads were passable to anyone other than emergency crews.
Guest blogger Hannah Orcutt is a former Orton intern now based in the Teton Valley. She recently got in touch to let us know that the impacts of the Heart & Soul approach are still making a difference in Victor.
Victor, Idaho (pop. 1,500), one of the Foundation’s early Heart & Soul project towns, is home to the Teton Valley Community School (TVCS), where I currently work. A central tenet of the school’s philosophy is that community involvement is important.
The Victor community serves as a dynamic classroom for our Pre-K through 6th-grade students. TVCS’s unique project-based curriculum lets teachers harness regional expertise and events as learning tools. The community benefits from our projects, and students learn to be engaged citizens.
It’s a win-win that has resulted in a young generation of active movers and shakers in the Teton Valley.More
This is the first of a four-part series adapted from the book Slow Democracy: Rediscovering Community, Bringing Decision Making Back Home by Susan Clark and Woden Teachout (Chelsea Green, 2012).
The “slow food” movement began in the mid-1980s with protests against the opening of a McDonald’s near the Spanish Steps in Rome, but it has since inspired untold thousands of supporters across the globe.
Slow food argues that fast food symbolizes much of what’s wrong with the world today. We’ve taken the goal of “efficiency” too far, advocates argue. We need to slow down and understand where our food comes from, and recognize our connection to agriculture, to communities, and to our natural systems. We have a responsibility to do so, for human, economic, and ecological health.
I was thinking about slow food while thinning carrots in my garden one weekend, listening to Michael Pollan’s The Omnivore’s Dilemma on my ear buds. That’s when it hit me: the work I had been doing in community development was perfectly aligned with the efforts of the slow food movement. Local, human-scale, interconnected…the metaphor was inspiring, and it brought a wave of fresh, exciting ideas to mind. Slow Democracy!
I ran inside to test the idea out on my husband Mark. He seemed impressed, saying enthusiastically, “Slow Democracy? Great idea! Hey, I bet you could even get the domain name—SlowDemocracy.org!”More
Americans’ expectations of our streets are changing. While we once saw streets exclusively as a means to move cars from one place to another as quickly as possible, we are increasingly recognizing them for what they are—our largest public space—and for what they can become—an opportunity to promote economic development, build community and even improve public health.
The Open Streets Project is leading this revolution in how we view and use streets. Also known as Ciclovias, Sunday Streets, Viva Streets (to name a few), Open Streets temporarily closes busy streets to automobiles so that people may use them for any activity but driving—walking, jogging, bicycling, dancing…name your physical activity—bringing thousands of people together to experience their city in a way that is normally forbidden.More