A little update from the underbelly of the Orton Family Foundation BlogFrog: we’re trying to lighten up.
Not quite a newsflash, I know, but critical in a number of ways. Orton Staffers, by and large, come from a land of case studies, research papers, periodicals and publishing houses. We’ve been writing essays all our lives (I’m not promising they were any good, but that’s moot in this case), and while the French word for essay—essayer—means to try, we don’t try out enough stuff on our blog. We don’t experiment enough or test ideas or ask enough questions. In short, we aren’t connecting with you in a way that elicits as much exchange as we’d like.
In the well-meaning spirit of legitimacy and professionalism, we revise and tweak and polish, then re-revise and hyper-tweak and over-polish, until our posts end up...well, too cautious, declarative and earnest and not at all spontaneous, inspired or experimental. We tend to skirt layered, issue-laden topics and avoid controversy altogether. In fact, I’m wondering if we’ve ever gotten around to actually expressing our opinions. Being considerate is one thing; being timid is entirely another.
On the flip side, there’s a fine line (or maybe it’s a fat line that just looks fine from inside our blogging brains) between spontaneous and vapid, experimental and baseless, narcissistic and personal, spirited and plain silly. After all, we’re a foundation with a national reputation and a history of helping small cities and towns build and revitalize vibrant, enduring communities; we’re serious about our work insofar as it really, really matters to us because it also really, really matters to the health, sustainability and livability of this country. So when you come to Cornerstones, you won’t be reading posts about what we did on our family vacations—unless, that is, they happen to inform our work and its impact on the ground.
You will, on the other hand, be finding posts that grapple with the challenges we face each day in our Heart & Soul Project Towns. You’ll find posts that look at land use planning through a new lens, and others that champion examples of truly innovative change. And you’ll also hopefully discover that what we’re really about is disrupting old, defunct, destructive patterns and fostering new, inventive, productive ones. In the land use planning and community development worlds, we’re all about causing a stir. So we’ll try to let a little more of our radical sides show and not worry so much about phrasing and tone. And research. And facts and sources. And what the academics might say or the lawyers or the...(you see what I mean).
So, this is me, brandishing my digital sword from the outer reaches of the blogosphere! (See? I’m even mixing metaphors—frogs...swordplay... Why not? OMG, we’re totally stepping out!) We have made ready for our advance into the messy, interactive, unpredictable yet rewarding world of online discourse.
“Onward!” my boss yells from his office amid stacks of CommunityMatters Conference planning materials.
“Tally ho!” our CEO shouts as he heads out the door on yet another bridge-building venture.
“Giddy-up!” and “Yee-HAW!” and “Right ON!” and “Boo-yah!” and “Let’errrrrrrip!” we howl from our Projects and Communications mounts.
Look for us out there in the Wild West Web, pounding our Orton flag into uncharted soil and scouting for friendlies to join our Heart & Soul mission to save communities across the country from suffering the slow death of chockablock, one-size-fits-all, character-deadening assimilation.
CHAAAAAAAAAARGE!!!!!