As a local government Planner, I never had the time to research and find new ways of communicating with the public, much less creating a two-way communication channel.
Even though I knew there had to be a better way to let people know about citywide policy updates, I often resorted to using the same old public notice with the same formal message broadcasted to everyone in the city. Then I’d prepare for the disappointment when the same five people showed up to the meeting.
I always knew there was a better way of understanding who makes up a community and that a public notice could be designed to actually speak to citizens. With a specific but meaningful message delivered in the right way, more people would recognize that the issues in question really mattered to them, and as a result, show interest and participate in a much more democratic way.
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